A social media agency that blends insight, strategy, creative and a love for what we do, into campaigns that build meaningful communities for our partners.
 

Future focused social for a legendary label.

 

CLIENT:
FFRR.

 

SERVICES:
Social Strategy / Channel Management / Copywriting / Motion Graphics

The Project.

A dance music powerhouse originally founded by Pete Tong in 1986, FFRR released countless classics from the likes of Lil Louis, Armand Van Helden and Frankie Knuckles, and was taken over by Andy Daniell in 2019, and given a brand overhaul by designer Trevor Jackson that launched in 2021.

 

The Work.

We designed a social strategy for FFRR that focussed on driving growth around the relaunch, building the following across key channels, increasing engagement, and adding consistency to the output with a depth of content themes that was reflective of the labels stature in the scene.

 

The Results.

Growth in following: 28%

Monthly reach: 109% Up

Monthly engagement: 206% Up

“The team at The Drop have helped develop an engaging and reactive content plan across our social media. They’re added valuable growth to our following and are reliable and proactive.”
— Evie Grain, FFRR / Parlaphone.
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We’d love to hear about your next campaign.